Healthcare can be complicated.
Getting help shouldn’t be.

As the lead copywriter for Lemonaid Health, I developed marketing assets for a variety of health conditions, with a strong focus on Erectile Dysfunction (ED) and Mental Health (MH). I worked to drive user acquisition and retention in a highly competitive telehealth space, leveraging iterative A/B testing to craft messaging that resonated with diverse audiences. My work optimized campaigns across social media, email, and the website, creating approachable, relatable content that simplified complex health topics, drove conversions, and built trust in Lemonaid’s services.