The TIER Energy Network
As lead copywriter and creative strategist, I played a key role in developing the TIER Energy Network campaign. Working cross-functionally with product teams and city-specific country managers, I crafted compelling messaging and creative concepts to highlight TIER’s innovative battery-swapping solution, driving awareness and engagement for sustainable urban mobility.
POWER UP YOUR CITY
Swap batteries for free rides.
It’s easy, fun and done in a flash.
If you thought riding through your city on an e-scooter couldn't get better, think again. Our new, world-class e-scooters are each equipped with a removable battery that can easily be exchanged (for free minutes) at SwapSpots all around the city. Depending on your city, a SwapSpot might also be your favourite convenience store just down the street, your city's supermarkets or perhaps even your local burger chain.
Each SwapSpot is part of our Energy Network, a revolutionary idea that links citizens and stores to create an electrified city. By integrating this new kind of swappable battery technology, we are building a Europe-wide charging network that allows users and partners to play an active role in adopting climate-neutral travel and building better cities. Swapping an old battery for a new one is super easy, done in a flash, and you'll get free minutes every time you do. There's also no limit, meaning the more you swap, the more free minutes you'll get.
So…want some easy free minutes?
Watch the video below and follow the instructions to get started.
Pretty cool, right?
Scroll and click to see the different types of touchpoint.