OOH:
Saint-Quentin-en-Yvelines, France.

As lead copywriter, I contributed to the brand’s first OOH campaign after being selected as the sole micro-mobility provider for Saint-Quentin-en-Yvelines (SQY), a major economic hub near Paris with 30,000+ daily commuters. Collaborating closely with local stakeholders and creative teams, I developed messaging that highlighted the benefits of e-scooter services in SQY, addressing public skepticism and positioning TIER as the desirable, sustainable choice in a controversial sector