Hi, I’m Manny!
A senior creative copywriter with 8 years of experience crafting bold ideas, building brands, and delivering results across mediums. Over the past 3+ years, I’ve been the go-to writer for both Lemonaid Health and 23andMe, balancing two distinct voices under one organization after Lemonaid’s acquisition by 23andMe.
At Lemonaid Health, I created sharp, relatable copy that cut through the noise in the competitive telehealth space. Meanwhile, at 23andMe, I helped push the boundaries of what consumer genetic testing could mean to people, shaping narratives that inspire trust and engagement. Working across these two brands sharpened my ability to adapt, collaborate, and craft messaging that resonates with diverse audiences.
Whether I’m developing a brand from scratch, simplifying complex concepts, or leading multi-channel campaigns, I’m all about delivering work that connects, inspires, and drives results.